MEDIA ANNOUCEMENT: ‘KARL LAGERFELD + MODELCO’ LIMITED EDITION COLOUR COSMETICS COLLECTION LAUNCHING EARLY 2018.
Launching in early 2018, the iconic fashion house will introduce a colour cosmetics collection with ModelCo, the award-winning cult Australian beauty brand.
PARIS, FRANCE (May 30TH, 2017) – KARL LAGERFELD is pleased to announce a collaboration with ModelCo, the trend-setting Australian beauty brand, for a limited edition beauty collection. Launching in early 2018, the exclusive ‘KARL LAGERFELD + MODELCO’ colour collection will feature a range of innovative and collectable beauty products. It will be available globally through KARL LAGERFELD’s stores and KARL.COM, in addition to ModelCo’s premium distribution network, modelco.com, and top-tier beauty retailers worldwide.
“Introducing the limited edition ‘KARL LAGERFELD + MODELCO’ colour collection is an exciting endeavour for our brand,” said Pier Paolo Righi, CEO of KARL LAGERFELD. “Through this collaboration we can offer our consumers a glimpse into how we translate the KARL LAGERFELD vision and aesthetic into unique cosmetics. We look forward to developing the collection and combining our signature DNA with innovative, cutting-edge beauty products for all women.”
“We are honoured to partner with KARL LAGERFELD, one of the world’s most renowned and iconic names in design, and make this the most coveted beauty collection of 2018,” said Shelley Sullivan, Founder and CEO of ModelCo.
“This super fun, highly coveted and collectible collection will combine our high-quality formulas and innovative, technical packaging with KARL LAGERFELD’s unmistakable artistic aesthetic that’s sophisticated, modern and cool.”
The highly anticipated ‘KARL LAGERFELD + MODELCO’ limited edition colour collection will channel the theme of “Illuminated Beauty” and will feature smart, modern, iconic beauty products.
KARL LAGERFELD COMPANY PROFILE
Fashion icon Karl Lagerfeld is globally renowned for his cutting-edge, aspirational and relevant approach to style. Under his creative direction, the KARL LAGERFELD fashion house is rooted in a DNA that’s accessible-luxe and cool; its signature aesthetic combines timeless classics with a modern, rock-chic edge.
KARL LAGERFELD’s portfolio includes ready-to-wear for men and women, childrens wear, bags and small leather goods. Additional collections include watches, eyewear, footwear, perfumes, candles and fashion jewellery. In 2016 the company launched KARL LAGERFELD PARIS which brings Parisian-inspired styles to North America. The brand also introduced bridal fine jewellery and will launch a men’s tailored collection in North America in 2017.
KARL LAGERFELD’s expanding network includes over 80 mono-brand points of sale worldwide, plus a premium wholesale presence in Europe, the Middle East and Asia. The global women’s flagship store on KARL.COM reaches 96 countries and reflects KARL LAGERFELD’s expertise in engagement through digital innovation.
