KARL LAGERFELD + MODELCO” LIMITED EDITION. COLLECTABLE BEAUTY.
PARIS, FRANCE & SYDNEY, AUSTRALIA (May, 2018) – KARL LAGERFELD and ModelCo announced the launch of the KARL LAGERFELD + MODELCO colour cosmetics collection on May 14, 2018. Featuring a range of innovative beauty products, the limited edition collection will be available through KARL LAGERFELD stores and KARL.COM, plus ModelCo’s premium distribution network modelco.com; it will further be sold in the U.S. at Nordstrom, in Europe at Douglas, Cult Beauty, Nocibe and Galeries Lafayette, and in the Middle East at selected retailers.
The products combine ModelCo’s high-quality formulas and innovative, technical packaging with KARL LAGERFELD’s artistic aesthetic that is sophisticated, modern and cool. Channelling the theme of “Illuminated Beauty” the KARL LAGERFELD + MODELCO collection includes more than 50 beauty products for face, eyes and lips, plus accessories. The packaging of the Lip Lights, Lip Balm and Brush Sets features a Karl Lagerfeld head silhouette.
“Our consumers are at the heart of our business, and we are excited to inspire them with the innovative KARL LAGERFELD + MODELCO beauty collection,” said Pier Paolo Righi, CEO of KARL LAGERFELD. “It translates KARL’s vision and brand spirit into iconic cosmetics, and we look forward to launching this limited edition collection.”
“I was honoured to fuse ModelCo’s beauty knowledge with one of the world’s most renowned and iconic names in fashion, Karl Lagerfeld, to produce the KARL LAGERFELD + MODELCO colour cosmetics collection,” said Shelley Sullivan, Founder and CEO of ModelCo. “Each product carries ModelCo’s signature innovative design. The limited edition collection is a tightly edited, highly polished range of beauty products that are suitable for all skin types.”
The KARL LAGERFELD + MODELCO collection campaign features British supermodel Stella Maxwell alongside an animated, 3D character of Karl Lagerfeld. The campaign is titled “Kiss Me Karl.” The products are limited edition and will have one stock drop only.
KARL LAGERFELD COMPANY PROFILE
Fashion icon Karl Lagerfeld is globally renowned for his cutting-edge, aspirational and relevant approach to style. Under his creative direction, the KARL LAGERFELD fashion house is rooted in a DNA that’s accessible-luxe and cool; its signature aesthetic combines timeless classics with a modern, rock-chic edge.
KARL LAGERFELD’s portfolio includes ready-to-wear for men and women, childrens wear, bags and small leather goods. Additional collections include watches, eyewear, footwear, perfumes, candles and fashion jewellery. In 2016 the company launched KARL LAGERFELD PARIS which brings Parisian-inspired styles to North America. The brand also introduced bridal fine jewellery and will launch a men’s tailored collection in North America in 2017.
KARL LAGERFELD’s expanding network includes over 80 mono-brand points of sale worldwide, plus a premium wholesale presence in Europe, the Middle East and Asia. The global women’s flagship store on KARL.COM reaches 96 countries and reflects KARL LAGERFELD’s expertise in engagement through digital innovation.
