Skip to main content
  • Pick your area:

Beauty News - Beauty

NEWSFLASH: ModelCo’s Shelley Barrett joins the cast of Celebrity Apprentice


ModelCo’s CEO and founder, Shelley Barrett joins the cast of Channel 9’s Celebrity Apprentice, alongside Mark Bouris and iconic Australian TV personality Kerri-Anne Kennerley, as one of his boardroom advisors. Celebrity Apprentice premieres on Wednesday the 16th of September at 8.40pm.

Well regarded as one of Australia’s top female entrepreneurs, Shelley was approached by show producers as an obvious choice for the revamped series four. Shelley, Kerri-Anne and Mark join the lineup of contestants which include Gabi Grecko and her 72-year-old tycoon husband Geoffrey Edelsten, former radio DJs Sophie Monk and Mel Greig, reality TV stars Gina Liano (Real Housewives of Melbourne), Tim Dormer (Big Brother) and Blake Garvey (The Bachelor) TV actress Esther Anderson, Miss Universe Australia Tegan Martin, NRL superstar Matt Cooper, TV presenter James Mathison and Hollywood gossip guru Richard Reid.

Possessing the business acumen to guide the celebrity contestants and a bubbly, witty and larger-than-life personality to match, initial filming feedback pegs Barrett as “one to watch”.

“When I created ModelCo I had no idea it would evolve into the global beauty brand it is today. It certainly didn’t happen overnight – It took years and years of hard work, determination and skill. I have learnt so much along the way, I certainly feel well equipped to mentor the contestants! Every journey has a starting point – all the contestants have been given a unique opportunity to learn from industry leaders – I am really looking forward to accompanying the group along the way.”

With a knack for identifying and securing the right faces and figures to represent the ModelCo brand, securing international celebrity ambassadors including Elle Macpherson, Dannii Minogue, Cheyenne Tozzi and the current ambassador Rosie Huntington-Whitelely, we can’t wait to see Shelley take on her new challenge as reality TV star.

Make sure you stay connected to ModelCo and Shelley Barrett’s social media channels for all the behind-the-scenes insights and Celebrity Apprentice gossip.

Instagram: @ModelCo_Cosmetics @Shelley_Barrett
Twitter: @ModelCo @Shelley_ModelCo
Facebook: ModelCo and Shelley Barrett

Celebrity Apprentice airs on Wednesday’s at 8pm on Channel 9.

Filming of Celebrity Apprentice is underway with the season airing on Channel 9 late September.

Shop The Story